Dubin & Associates
Dubin & Associates
Talent, vision, and knowledge
 

Technology and strategy are inseparable. For technology has an inner logic that simply must be considered in a company’s strategic planning—that process of creating a concept of the business it is in, identifying its goals and objectives and the long-term policies to meet them, and formulating plans of action. Technology—more than just nuts and bolts—includes the elaborate systems of planning and production through which a company’s abstract capability are translated into the goods and services on which it ultimately depends for success. Businesses today need to place their technological decisions in the context of overall corporate strategy.